FOR IMMEDIATE RELEASE

Media Contact: Carol Campbell
Elf Foundation
Tel: 323-572-1699
E-mail: carol@crc-enterprises.com

Runco International Announces 2007 Platinum Sponsorship

November 1, 2006 -

Runco International confirmed in an announcement that they will once again commit to being an Elf Foundation Platinum Corporate Sponsor for 2007.

"We have supported Elf since their inception and will continue to lend our financial support to further their critical mission," said Sam Runco, CEO of Runco International. "We wish to thank our partners at Sonance, Monster, and XM Radio for their tremendous support and all of the other corporate sponsors who contribute to Elf's mission."

About The Elf Foundation
The Elf Foundation was founded in July of 2001, with the express mission of creating private entertainment theaters ñ 'Rooms of Magic' - for childrenís hospitals, autism centers, shelters for abused kids, and terminally-ill hospices for children across the country. Operating as a 501 (c) 3 non-profit charity, the foundation acts as a catalyst within the consumer electronics industry and in local communities to advance their mission of bringing the magic of music and film to special kids in a time of need. To date, The Elf Foundation has opened over 50 'Room of Magic' theaters in the U.S. and Canada. For more information visit www.elfSystems.org.