FOR IMMEDIATE RELEASE

Media Contact: Carol Campbell
Elf Foundation
Tel: 323-572-1699
E-mail: carol@crc-enterprises.com

'Hot Ticket - Cool Stuff' Live Auctions Everyday at Home Entertainment Show

May 26, 2006 - Hollywood, CA

The Home Entertainment Show returns to Los Angeles June 2-4, 2006 at the Sheraton Gateway Hotel located on Century Blvd. adjacent to the LAX airport. Open to consumers, this show features the latest in home entertainment consumer electronics. The Elf Foundation will be holding a series of Live Auctions featuring the coolest of the cool gear at the show. And, on Saturday, Dr. John and the Lower 911 will perform for the annual Elf Foundation Benefit Concert sponsored by XM Satellite Radio.

Live Auctions will be held in the Century Room with new and exciting products added each day.

Friday 4-6 pm

Saturday 3-5 pm

Sunday 2-4 pm

The Home Entertainment Show is sponsored by Primedia's Home Technology Magazine Group that includes Stereophile, Home Theater, Ultimate A/V, Audio Video Interiors, and Shutterbug. Primedia is a Platinum Corporate Sponsor of the Elf Foundation and supports the foundation across the entire magazine group. For more information about this incredible consumer event, please visit http://www.he2006.com/

About The Elf Foundation
The Elf Foundation was founded in July of 2001, with the express mission of creating private entertainment theaters ñ 'Rooms of Magic' - for childrenís hospitals, autism centers, shelters for abused kids, and terminally-ill hospices for children across the country. Operating as a 501 (c) 3 non-profit charity, the foundation acts as a catalyst within the consumer electronics industry and in local communities to advance their mission of bringing the magic of music and film to special kids in a time of need. To date, The Elf Foundation has opened over 50 'Room of Magic' theaters in the U.S. and Canada. For more information visit www.elfSystems.org.