FOR IMMEDIATE RELEASE

Media Contact: Carol Campbell
Elf Foundation
Tel: 323-572-1699
E-mail: carol@crc-enterprises.com

2005 Platinum Corporate Sponsors Announced Ahead of CEDIA EXPO

Annual Fundraiser Highlights Support from Runco, Yamaha, Lutron, Sonance, XM Satellite Radio and Stewart Filmscreen

August 2, 2005 - Hollywood, CA

The Elf Foundation begins its 5th year of operation and is proud to announce an elite line-up of Platinum Corporate Sponsorships. Runco International, Yamaha Electronics, Lutron, Sonance, XM Satellite Radio and Stewart Filmscreen have committed to substantial support for the foundation's work in creating "Room of Magic" entertainment theaters for sick children across the country.

"These elite companies have been steadfast supporters of the foundation for years now and we are thrilled to have them continue their support," said Doug Weinstein, President of the Elf Foundation. "We have been extremely fortunate to have such great friends and it is a direct reflection of their commitments that have helped the foundation grow to over 40 theaters through our first 4 years."

Runco International returns for a 5th year as a Platinum Corporate Sponsor. "We are proud to continue our support of the Elf Foundation," said CEO Sam Runco. "Along with our friends from Lutron, Yamaha, XM, Sonance and Stewart, we wish the foundation continued success."

About The Elf Foundation
The Elf Foundation was founded in July of 2001, with the express mission of creating private entertainment theaters ñ 'Rooms of Magic' - for childrenís hospitals, autism centers, shelters for abused kids, and terminally-ill hospices for children across the country. Operating as a 501 (c) 3 non-profit charity, the foundation acts as a catalyst within the consumer electronics industry and in local communities to advance their mission of bringing the magic of music and film to special kids in a time of need. To date, The Elf Foundation has opened over 50 'Room of Magic' theaters in the U.S. and Canada. For more information visit www.elfSystems.org.